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Top news today: David Edelman: The Funnel is Dead. Long Live The New...
[Friday, October 19, 2012
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David Edelman: The Funnel is Dead. Long Live The New Decision Journey
linkedin.com -
The funnel is dead because it’s outdated. The classic funnel shows an ever-narrowing array of decisions and choices until purchase, when in fact the channel-surfing customer today often is expanding the set of choices and decisions after consideration.
Trending in
Construction
,
Automotive
,
Design
and within the following companies
LinkedIn
Microsoft
Honeywell
Nike Ends Lance Armstrong Contract Amid Doping Allegations
bloomberg.com -
Nike Inc. ended its contract with Lance Armstrong a week after the U.S. Anti-Doping Agency detailed his alleged use of performance-enhancing substances.
Trending within the following companies
Avaya
LexisNexis
Nike
40 Under 40
money.cnn.com -
Who are 2012's young business stars? We've got the CEO of a blue-chip beer brand, an airline CEO who just placed the largest order in commercial aviation history, and Warren Buffett's new prodigy, among the Silicon Valley...
Trending in
Banking
,
Financial Services
,
Investment Management
and within the following companies
Capco
BlackRock
TD
Housing Starts in U.S. Surged in September to Four-Year High
bloomberg.com -
New-home construction in the U.S. surged in September to the highest level in four years, a sign the industry is on the road to recovery.
Trending within the following companies
Walton International Group
Wells Fargo
A housing boom could be coming, some experts say
money.cnn.com -
Some believe the next housing boom is underway, which could take prices back to peak levels and double home building within a few years.
Trending in
Real Estate
within the following companies
Coldwell Banker Residential Brokerage
Keller Williams Realty, Inc.
RE/MAX
Pandit Steps Down as Citigroup’s Chief as Corbat Takes Over
bloomberg.com -
Citigroup Inc. Chief Executive Officer Vikram Pandit, who led the bank through its government rescue, stepped down and will be replaced by Michael Corbat. The bank slid in early trading.
Trending within the following companies
Bloomberg LP
Northwestern Mutual
IBM
Consumer Sentiment in U.S. Rises to Pre-Recession High
bloomberg.com -
Confidence among U.S. consumers unexpectedly jumped in October to the highest level since before the recession began five years ago, raising the odds that retailers will see sales improve.
Trending within the following company
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